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3 reasons you should use Email Marketing
TMS Writing • 14 July 2020
Why should you use email marketing as a small businesses?
Email Marketing is often overlooked by small businesses because the benefits are not always obvious, however it is a tool used by the biggest brands and businesses in the world to grow their revenue. Email marketing is perfect for small businesses, it allows them to reach a big audience, boost sales, gain new customers, retain old ones and increase their reputation. Lucky for small businesses, they can do all of the above without breaking the bank, it is a very affordable marketing method.
1. Build relationships with your customers
Email marketing allows you to communicate regularly with your audience. Consistent email’s will keep you relevant with your audience, so whenever they need your services you’ll be active in their mind. If you only email your audience three times a year to promote your business, the likelihood is that you’ll have low engagement’s and see little results to these emails.
Regular communication is key to building relationships with your audience. This doesn’t mean sending emails every single day, but anything from once a week to once a month to make sure your audience aren’t bombarded with your content but instead stay familiar with your services and business.
Over time, this builds a relationship. Especially when you’re providing content and information that benefits your reader, it shows you’re an expert and that you care, rather than just trying to sell your services 24/7. People will feel more confident in your services.
2. Direct contact with your audience
Email marketing gives you direct access to your target audience. Customers are usually more than happy to share their email, whereas not everyone feels comfortable giving their mobile number out, especially when it involves receiving marketing calls.
In the modern day, the average person checks their emails every day, most likely on their mobile phone. This means you can reach your target audience wherever they are. What better opportunity to put your services directly in front of your audience on a platform they check every day, in a way they don't feel bothered.
3. High return of investment
Unfortunately, not all businesses have a large marketing budget or want to risk splashing out on a marketing campaign that may not even bring results. Email marketing is a cost effective marketing tool a lot of small businesses don’t make use of, usually because they’re unaware of how effective it can be. Hundreds to thousands of people can be reached directly by email, all for a very low cost.
If done correctly then the benefits are endless. The return of investment is high, spend a little to gain a lot. Allowing small businesses to utilise their budget in other areas.
Content tips
You don't always have to be promoting your services or trying to sell things. When communicating regularly with your audience, try to provide content that’s relevant to your business and audience, things your audience would be interested in reading. Here are a few ideas on things you can talk about in your emails or newsletters:
- Personal trainer: Nutrition, diet tips or workout guides and challenges
- Construction: Home DIY, home tips and tutorials, home extensions and conversions
Gradually, your audience will feel more confident buying your services as you will seem more knowledgeable in your field and services.
Regardless of the size of the business or budget, email marketing is one of the best marketing methods available. It’s not too time consuming, delivers exceptional results all whilst being very cost effective.
If you’d like to find out more or require any assistance on how you can start email marketing for your business, then contact us now
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